To drive more conversions, how should you approach evaluating video action campaign performance?
You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired
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Google Ads Video Certification
If you were making creative for a video action campaign, what best practice should you follow?
You’d repeat what you’re offering. You’d communicate multiple messages. You’d repeat your call-to-action. You’d communicate the offer at the end.
Read MoreYou work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?
Convey multiple messages to resonate with the masses. Humanize the story. Avoid humor, as it’s more subjective. Showcase discounts and
Read MoreWhat video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
Skippable in-stream ads and bumper ads Non-skippable in-stream ads and in-feed video ads Skippable in-stream ads and in-feed video ads
Read MoreYou’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
Affinity Audiences and Life Events In-Market Audiences and Custom Audiences Affinity Audiences and Custom Audiences Life Events and In-Market Audiences
Read MoreYou know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
Masthead ads and non-skippable in-stream ads Skippable in-stream ads and bumper ads Skippable in-stream ads and non-skippable in-stream ads Masthead
Read MoreWhat audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?
Custom Audiences Life Events In-Market Audiences Affinity Audiences Sources: How to Choose Marketing Agency
Read MoreWhen setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before
Read MoreAn eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a
Read MoreIf you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
To drive actions on your website by telling a story through a series of videos. To maximize ad engagement by
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