What are the three key reasons advertisers choose YouTube to help build their brands?
YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs. YouTube has the most
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Google Ads Video Certification
What are the tested benefits of bumper ads?
Bumper ads are half the cost, easier to create, and they last forever. Bumper ads are auto-generated, run in all
Read MoreWhat are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
Teaser, Premise, Promotion, Attraction Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion
Read MoreVesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
Similar Audience Custom Intent audience Customer Match audience Custom Affinity audience
Read MoreUsing Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who
Read MoreTrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
Machine learning Ad recommendations Conversion tracking Automatic payments
Read MoreTo assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.
1. Be clear on what the audience should do. 2. Open YouTube ads with impact. 3. Tap into emotion, audio,
Read MoreThe YouTube masthead is effective for advertisers with which goal? (Duplicate 3)
Replace TV campaigns and achieve maximum reach. Reach a massive audience around a tentpole event. Get a high number of
Read MoreThe YouTube masthead is effective for advertisers with which goal? (Duplicate 2)
Drive actions within their website. Drive a lift in ad recall and brand impact. Target audiences in a time of decision-making.
Read MoreThe YouTube masthead is effective for advertisers with which goal? (Duplicate 1)
Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace
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