TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
- Machine learning
- Ad recommendations
- Conversion tracking
- Automatic payments
- To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.
- Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?