How should you approach evaluating video action campaign performance to drive more conversions?
Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before
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Google Ads Video Certification
What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Skippable in-stream ads and in-feed video ads Non-skippable in-stream ads and skippable in-stream ads Skippable in-stream ads and bumper ads
Read MoreYou want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
Life Events Custom Audiences Affinity Audiences In-Market Audiences
Read MoreIt’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired
Read MoreYou’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
Core performance metrics Viewability with Active View Brand Lift Forecasting reach of your YouTube campaign alongside print ads
Read MoreFor potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
Non-skippable in-stream ads and skippable in-stream ads Skippable in-stream ads and in-feed video ads Non-skippable in-stream ads and in-feed video
Read MoreHow should you improve a video ad’s effectiveness in post-production?
Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound off.
Read MoreYou want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
You should start with your data segments, then expand to Affinity Audiences. You should start with your data segments, then
Read MoreIf you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
You should use Reach Planner. You should use core performance metrics. . You should use Brand Lift. You should use
Read MoreTo reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?
Life Events Affinity Audiences Custom Audiences In-Market Audiences
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