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Google Analytics Certification

Google Analytics Certification

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

August 25, 2022 Roger Johnson 0 Comments

Funnel exploration Free form Cohort explorations Segment overlap

Google Analytics Certification

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?

August 25, 2022 Roger Johnson 0 Comments

The device types, desktops and mobile phones The date range setting for the last 30 days How many users were

Google Analytics Certification

You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

August 25, 2022 Roger Johnson 0 Comments

Only you can see it, but you can share it with the other users of the property in read-only mode.

Google Analytics Certification

You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?

August 25, 2022 Roger Johnson 0 Comments

The language preference of users watching the video on your site How many users watched the video on your site

Google Analytics Certification

You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

August 25, 2022 Roger Johnson 0 Comments

Configure Admin Explore Advertising

Google Analytics Certification

Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

August 25, 2022 Roger Johnson 0 Comments

Firebase Search Console Modify event Google Optimize

Google Analytics Certification

The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

August 25, 2022 Roger Johnson 0 Comments

HTTP request Measurement Protocol Data import Modify event

Google Analytics Certification

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

August 25, 2022 Roger Johnson 0 Comments

Search Ads 362 Google Optimize Search Console Google Ads

Google Analytics Certification

Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?

August 25, 2022 Roger Johnson 0 Comments

Last click Time decay First click Data-driven

Google Analytics Certification

You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

August 25, 2022 Roger Johnson 0 Comments

Conversion paths Segment overlap Model comparison Funnel exploration

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