Google Analytics Certification

Analytics SDK Analytics tag Firebase SDK Google Ads

Create new events based on an audience rule being satisfied Create new audiences based on predictive metrics Create new events

Session Hit Product User

35 7 14 60

Admin Reports Configure Explore

Website tag Google Ads Google Marketing Platform Firebase SDK

Subproperties Organizations Roll-up properties Data streams

A data stream lives within a property and is a source of data from your app or website A data

Universal Analytics properties Google Optimize Google Marketing Platform Google Analytics 4 properties

Configure Admin Advertising Explore