Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
Data retention period IP address settings Consent Mode Disable data collection
Read moreGoogle Analytics Certification
How do Google Analytics 4 properties differ from Universal Analytics properties?
Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as
Read moreWhat can Google Ads do with audiences from Google Analytics when these two services are linked?
Audiences in Google Ads can be used to adjust geotargeting of ad campaigns Audiences in Google Ads can be contacted
Read moreWhich of these configurations show a Google Analytics account’s hierarchical structure?
Data stream > Account > Property Property > Account > Data stream Account > Property > Data stream Property >
Read moreIf you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
Funnel exploration Cohort explorations Segment overlap Free form
Read moreTo get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
Google Ads Google Optimize Search Console Search Ads 360
Read moreWhenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
Mark event as conversion Modify event Create event Import event
Read moreWhen Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
Google Ads can use these conversions to optimize your bids for ad placements Google Ads can use these conversions to
Read moreWhich attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
First click Last click Time decay Data-driven
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