You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
Model comparison Segment overlap Funnel exploration Conversion paths
Read moreGoogle Analytics Certification
Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?
Conversion modeling Conversion window Conversion paths Conversion events
Read moreWhich of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
Subproperties Organizations Roll-up properties Data streams
Read moreYou have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
Conversion events Recommended events Custom events Goals
Read moreWhich of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?
Acquisition Engagement Demographics Monetization
Read moreYou want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?
Only you can see it, but you can share it with the other users of the property in read-only mode.
Read moreHow does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
As sessions As events As views As hits
Read moreYou sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?
HTTP request Modify event Data import Measurement Protocol
Read moreYou’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
Conversion reporting for the web data stream uses machine learning to distributes credit across channels Additional events are collected from
Read moreYou want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?
You create an audience of users who started checking out but didn’t complete the purchase You create an audience of
Read more