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  • A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
  • Why do search ad extensions matter?
  • If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
  • Which of the following can be customized with audience signals to make Search campaigns more efficient?
  • Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
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HubSpot Digital Marketing Certification

HubSpot Digital Marketing Certification 

Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for your email, but could ___________.

August 9, 2022 Roger Johnson 0 Comments

yield higher unsubscribe rates trigger fewer sales align with the content for coupons in the email appear to be sent

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HubSpot Digital Marketing Certification 

Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

August 9, 2022 Roger Johnson 0 Comments

Active Passive Reactive year

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HubSpot Digital Marketing Certification 

Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.

August 9, 2022 Roger Johnson 0 Comments

30 days 90 days two quarters year

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HubSpot Digital Marketing Certification 

You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

August 9, 2022 Roger Johnson 0 Comments

Yes, because having an editor complete your content ensures it will read well to others. Yes, a content editor’s role

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HubSpot Digital Marketing Certification 

Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.

August 9, 2022 Roger Johnson 0 Comments

two weeks one month three months six months

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HubSpot Digital Marketing Certification 

Which of the following factors does YouTube pay attention to as part of its algorithm?

August 9, 2022 Roger Johnson 0 Comments

Which videos each user watches What videos each user doesn’t watch How many times each user watching a video Each

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HubSpot Digital Marketing Certification 

Which of the following is an example of a video in the attract stage?

August 9, 2022 Roger Johnson 0 Comments

A promotional video featured on a landing page A social video that shows off your brand’s personality A testimonial of

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HubSpot Digital Marketing Certification 

What are the three stages of the buyer’s journey?

August 9, 2022 Roger Johnson 0 Comments

Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight

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HubSpot Digital Marketing Certification 

Fill in the blank: ________ refers to how well a document matches a search query.

August 9, 2022 Roger Johnson 0 Comments

Authority Relevance Ranking Discover

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HubSpot Digital Marketing Certification 

Which KPI is most likely to be a vanity metric?

August 9, 2022 Roger Johnson 0 Comments

Reach Engagement Return on Investment (ROI) Retention and loyalty

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