True or false? As buying behavior changes, the inbound philosophy will also evolve.
True False
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When is the most effective time to boost content on social media?
When it’s performing well When it has a link to a website When it showcases one of your products or
Read moreWhat can you do to make a headline more compelling?
a. Broaden the topic b. Make a promise to the reader c. Over five words d. Use special characters to
Read moreTrue or false? Your content creation framework should stay consistent over time.
True, the best way to remain efficient is to stick with a process. True, the investment to update a process
Read moreWhich of the following is NOT an example of paid media?
Guest blog posts Boosted Facebook posts Google Ads Sponsored content
Read moreWhich of the following is NOT an example of owned media?
Your website Social media profile Sponsored content Blog Content
Read moreTo provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.
Add the contact’s first name Mention their interests Mention the exact pages they’ve visited on your site Mention an action
Read moreFill in the blank: The ideal length of an email subject line is _____ characters.
41–50 55–75 10–20 75–100
Read moreWhat are the two key actions to look at when optimizing each part of your email?
The segment and the open The open and the click The contacts and the goal The subject line and the
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