True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.
True False
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Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.
Traveling in Boston Traveling in Boston during the winter Travel in Boston during the winter Where to travel in Boston
Read moreScenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.
Blue women’s t-shirts Blue women’s t-shirt Blue t-shirts Women’s t-shirts Women’s t-shirt
Read moreScenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.
Send Tom a Facebook message with a detailed map of the trail Send Tom an email with a detailed map
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