True or false? To help improve SEO, your URL should match the title of your blog post, word for word.
True False
Read moreHubSpot Digital Marketing Certification
Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.
title tags that are optimized for SEO pages your website ranks for on the first page of search engines backlinks
Read moreFill in the blank: Once a search engine bot discovers your web page, it _______.
checks to see if the content is unique from its database of content checks to see if it can read
Read moreWhat stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Awareness Engage Decision Delight
Read moreFill in the blank: When planning the timing of content in a calendar, _______.
stick to a schedule and hold your team accountable to their deadlines create focus by only working on one project
Read moreWhat does it mean to have an inbound approach to doing business?
Your business only runs ads that boost top-performing social media posts. Your business only focuses on an organic marketing strategy
Read moreScenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
Awareness Attract Engage Decision Delight
Read moreThe inbound methodology is meant to support which business functions?
Marketing Sales Service A and B All of the above
Read moreHow many ad extensions should you include in your search ads?
2 3 5 All that are available As many as many as make sense for your business
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