From top to bottom, what should your search account structure hierarchy look like?
Campaigns, ad groups, keywords Ad groups, campaigns, keywords Keywords, campaigns, ad groups Keywords, ad groups, campaigns
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What symbol would you use to add a negative keyword?
/ ^ + – (answer)
Read moreWhat symbol would you use to add a broad match modifier?
/ ^ + (answer) –
Read moreWhich of the following represents a broad match keyword?
wall art “wall art” wall +art -wall art
Read moreWhich of the following represents a phrase match keyword?
+smart tv -smart tv [smart tv] “smart tv”
Read moreWhich of the following represents an exact match keyword?
“dog treats” [dog treats] dog treats -dog treats
Read moreWhat is the difference between a brand keyword and a non-brand keyword?
A brand keyword is more expensive, a non-brand keyword is less expensive A brand keyword receives less traffic, a non-brand keyword receives
Read moreFill in the blanks: Tail winds are to ________ : as headwinds are to _________.
Forces, friction. Friction, force. Ships, force. Ships, friction.
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