What is one common cause of low click-through rates?
The email is trying to do too many things. The email doesn’t have a CTA. The email doesn’t have a
Read moreHubSpot Email Marketing Certification
Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
email campaigns bring in from your business’ initial investment. email segments bring in from your business’ initial investment. emails deliveries
Read moreThere are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
Return on investment Segmentation strategy Social media collaboration Return on value
Read moreWhat is the average width of an email?
600 pixels 55 pixels 900 pixels 400 pixels
Read moreA computer program that allows you to access and manage your email is the definition of what?
Email client Email engagement Email outsourcing Email platform
Read moreWhat are the two buckets that your post-send metrics fall into?
Segmented and non-segmented Opened and clicked Positive and negative Engaged and did not engage
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