Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email?
Expectations Email layout Personalization All of the above
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Using the data you have on each of your contacts—such as when they open, click, and convert—and scheduling your emails to send when your contacts are mostly likely to engage with your email is the definition of what?
Send opportunity personalization Send time property Send delivering personalization Send time personalization
Read moreFill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.
alignment relevancy context connection
Read moreWhat helps to ensure you deliver the right email to the right person?
Buyer personas Segmentation Buyer’s journey Contact properties
Read moreYou received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?
Creating the right email by bringing content and subject line together Creating the right email by bringing content and context
Read moreTo help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?
A segment that tracks all ineligible contacts A segment that tracks all emails sent A segment that tracks all actively
Read moreIf you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?
Lifecycle stage Contact property Buyer’s journey Buyer persona
Read moreBefore emailing any contacts in your database, what question do you need to ask yourself or your team?
Do we have permission? Do we have a segment of contacts? Do we have a goal? Do we have an
Read moreEach year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
The right contacts in your database The right program to analyze the trends The right platform to bring in new
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