Which of the following is NOT a good way to speed up the process of building a launch pad website?
Prioritize the 20% of the wish list items that will make 80% of the impact. Build the site as quickly
Read moreHubSpot Growth-Driven Design Certification
Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?
Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list of required updates, and
Read moreWhen customizing your launch pad acceleration approach, which of the following possible acceleration methods should you NOT use?
Launch and expand Wise investor 80/20 Kickstart All hands on deck
Read moreWhich of the following technique(s) can be used to increase speed and quality of the new launch pad website?
Customizing your approach Implementing sprint workshops Effective content development Stakeholder-driven brainstorming Investing in internal efficiencies C and D A, B, C,
Read moreWhat is the difference between a launch pad website and a traditional website?
The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the
Read moreImagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
“Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting
Read moreWhich statement best defines a launch pad website?
A website that looks and performs better than the one you have today but is built quickly and is not
Read moreWhen is quantitative research a good option for your team to use?
When you’re looking for trends. When you want to see how users interact with a new prototype. When you’re testing
Read moreImagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?
Observational Qualitative Quantitative Prototyping
Read moreWhich of the following statements is NOT an example of a time you need to use qualitative research?
When you need to find out “why” users are behaving a certain way. When you’re first starting out and/or lacking
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