HubSpot Inbound Marketing Certification

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel

Include CTA offers for each of your personas. Use actionable and specific language. Design your CTA to stand out. Add

The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. The

isn’t a good fit for your business. speaks negatively about your business. is the exact opposite of your buyer persona.

Your customers A fictional representation of your ideal customer A summary of your last 10 customers People who aren’t a

Their onboarding experience Hobbies Shopping preferences Blogs they read

True False

True False

True False

Implement tracking. Analyze and report how people are behaving on your website. ​ Use this information to segment your contacts.