HubSpot Inbound Marketing Certification

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use

1-2 8-10 30-40 There is no number of buyer personas interviews to aim to complete

Add a link to your company’s website. Include your company logo. Include a CTA. Add testimonials from customers.

Identify your primary goal against any secondary goals. Assign a DRI for each of your goals. Identify your primary goal

Effortless Energizing Empathetic Elephants

78% 85% 90% 95%

Your martech stack The buyer’s journey How social media platforms work How to publish blog content

Behavioral marketing Strategy Correlation Causation

Advertising Web Analytics Funnel reports TikTok

Buyer personas Workflows Independence Mutuality