Full disclosure: IMPACT is a HubSpot partner — but that’s not why they’re included here. IMPACT’s landing pages have long been a source of design inspiration. Looking at this landing page, which best practices are the content creators over at IMPACT using to entice visitors to convert? Select all that apply.

Action-oriented CTA Simple Use of Color and Fonts Large Headline Copy Detailed Featured Image Sources: HubSpot Inbound Marketing Optimization Answers

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Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies managing fleets of self-driving vehicles. Naturally, its customers would need all kinds of information, and Nauto has this information packaged into a super-simple e-book. Their landing page gives you both a brief contact form, and some preview statistics to prove why this resource is so important. Reflecting on the landing page’s best practices, which area could Nauto optimize on this page?

Simplicity Product Comparisons Graphics Social Proof Sources: HubSpot Inbound Marketing Optimization Exam Answers

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