A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
“That’s fine, as long as it helps them do the job they hired our product to do.” “That’s a good
Read moreHubSpot Sales Enablement Certification
What is an insights committee?
A group of employees who help with content creation. The marketers in charge of creating insightful content. A small group
Read moreWhich of the following places would be a good place to experiment with video?
FAQ pages Blog posts Sales emails All of the above
Read moreIn most companies, which department produces the most content?
Sales Marketing Legal None of the above
Read moreAll of the following are benefits of involving content in your sales process EXCEPT:
Content enables your sales team to charge more for your product. Content makes it easier for your sales team to
Read moreIf your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
Articles that answer sales-related questions, such as how much your product costs. An “About Us”? page that describes the history of your
Read moreWhat is the relationship between personas and Jobs to Be Done?
Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas
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