What does it mean to ask a customer about their “watering holes”?
Ask them where they learn new things related to their job. Ask them what distracts them from achieving their goals.
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You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?
“We’ll have to figure out what works best for us, but every two weeks is a good place to start.”
Read moreWhy are smarketing meetings an important part of a sales enablement strategy?
They maintain alignment between marketing and sales. They provide a place to recognize high achievers. The provide a place for
Read moreIf your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
Evaluate each rep’s sales velocity and look for areas that can be improved. Recalculate the SLA to make it more
Read moreIf your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?
At a steady rate, about 10 leads each week. They should deliver as many leads as possible in the first
Read moreWhat does a sales and marketing service-level agreement (SLA) require sales to do?
Contact the leads marketing generates within a certain timeframe. Contact a certain percentage of the leads marketing generates. Close a
Read moreWhat should you do with the leads in box 1?
Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them.
Read moreHow do goals and a vision work together?
A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish,
Read moreWhich of the following is a reason sales and marketing need to be aligned?
To make sure messaging is consistent across both teams. To make sure the two teams’ goals are complementary. To combine
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