All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:
Existing customers are more likely to buy than new prospects are. Successful customers are more likely to recommend your product
Read moreHubSpot Sales Enablement Certification
You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?
“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”
Read moreWhat’s the sales team’s role in content creation?
Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that
Read moreFill in the blank: _____ is the glue that holds sales and marketing teams together.
Content Management Technology The judicial branch
Read moreWhat should the content your sales team uses during the sales process do?
Answer common questions. Provide value to the prospect. Resolve common concerns. All of the above.
Read moreHow quickly should a member of your sales team be able to find a relevant piece of content to share with one of their leads?
Within a minute. Within two minutes. Within five minutes. Within ten minutes.
Read moreEvaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.
Read moreEvaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.
Read moreEvaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed.
Read moreWhich of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?
Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the
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