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  • A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
  • Why do search ad extensions matter?
  • If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
  • Which of the following can be customized with audience signals to make Search campaigns more efficient?
  • Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
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HubSpot Social Media Marketing Certification

HubSpot Social Media Marketing Certification 

True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And Photo, Often With Fun Filters And “Stickers” That Disappear After A Short Period Of Time (1-24 Hours).

July 29, 2022 Roger Johnson 0 Comments

True False

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HubSpot Social Media Marketing Certification 

What is the main benefit of using animated GIFs in social content?

July 29, 2022 Roger Johnson 0 Comments

They help you make light of what would otherwise feel like serious content. They help you demonstrate complex concepts quickly

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HubSpot Social Media Marketing Certification 

True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.

July 29, 2022 Roger Johnson 0 Comments

True False

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HubSpot Social Media Marketing Certification 

The _________ stage focuses on creating message maps and listening protocols on social media.

July 29, 2022 Roger Johnson 0 Comments

preparation recovery response crisis

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HubSpot Social Media Marketing Certification 

Why should you be careful about monitoring competitors?

July 29, 2022 Roger Johnson 0 Comments

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed

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HubSpot Social Media Marketing Certification 

Why do stakeholders matter as you begin to develop your team structure?

July 29, 2022 Roger Johnson 0 Comments

Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you

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HubSpot Social Media Marketing Certification 

True or False? The Holistic model is the most common social team structure used by organizations today.

July 29, 2022 Roger Johnson 0 Comments

True False

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HubSpot Social Media Marketing Certification 

What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

July 29, 2022 Roger Johnson 0 Comments

Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your

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HubSpot Social Media Marketing Certification 

Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.

July 29, 2022 Roger Johnson 0 Comments

Work hours Agency or freelance costs Social media software and services Content development expenses Advertising costs

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HubSpot Social Media Marketing Certification 

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

July 29, 2022 Roger Johnson 0 Comments

True False

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