How can social media listening increase customer advocacy?
Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to
Read moreHubSpot Social Media Marketing Certification
What’s the difference between social listening and social monitoring?
Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher-
Read moreWhich of these KPIs demonstrate engagement? Choose all that apply.
Direct sales revenue from social media Mentions Sharing and retweets Likes or Favorites Customer satisfaction
Read moreWhich KPI is most likely to be a vanity metric?
Reach Engagement Return on Investment (ROI) Retention and loyalty
Read moreOn which social network should you share content most frequently?
Facebook LinkedIn Twitter Pinterest
Read moreThere are many benefits to having a social media strategy. Which answer is NOT one of them?
Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send
Read moreThere are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule
Read moreWhat is NOT an example of a social media crisis?
Employees going rogue on social media A celebrity posting an update that sparks outrage A hack into a Twitter account
Read moreWhat’s the first step organizations and brands need to take when establishing a social media policy?
Educate employees on the importance of having a social media policy for all team members within the organization. Reward the
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