A(n) ________ outlines guidelines and best practices for employees to follow on social media.
crisis plan advocacy plan social media policy
Read moreHubSpot Social Media Marketing Certification
Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It
Read moreYou’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your
Read moreWhich one of the below choices is NOT a reason you should be measuring your social media ROI?
Prove the value of social media within your organization. Show how social media can impact all departments, ranging beyond Marketing
Read moreThe number of leads you generate that actually become paying customers is known as your ________.
average conversion rate average lead-to-customer rate average revenue average lifetime value of a customer
Read moreAn ad for your upcoming webinar on network security should lead people directly to ___________.
a blog post on network security your home page a landing page where they can quickly sign up for the
Read moreWhich of the following would not contribute to ad fatigue?
Using the same image on your ad for over a month Using only Facebook for your advertising strategy Offering the
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