True or false? It’s always better to target your ads towards as broad a group of people as possible.
True False
Read moreHubSpot Social Media Marketing Certification
In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?
Consideration stage Decision stage Awareness stage Evaluation stage
Read moreFill in the blank: “Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience’s ________.
buyer stage; interests problems; ideas interests; intent
Read moreWhat is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your
Read moreWhich of the following is NOT a type of influencer?
Industry Content creator Attorney Local Celebrity
Read moreWhich one of the following is NOT a way that UGC can help marketers?
Provide social proof and amp up your credibility Boost SEO Enable you to get past ad blockers because the content
Read moreWhat did fashion brand Burberry do to revolutionize how marketers use social media?
Ran a massive Facebook campaign to advertise their brand to fans Developed a highly successful public relations campaign that used
Read moreWhat do we mean when we say you should post an “80/20 mix” on social media?
20% of your social content should promote your own brand, and 80% of your social content should be anything that
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