Default content should be optimized for which group above all?
- The segment that you are targeting.
- The highest-valued persona.
- Search engines.
- First time visitors.
- You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?
- Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?