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HubSpot Digital Marketing Certification

Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.

Roger Johnson
  • title tags that are optimized for SEO
  • pages your website ranks for on the first page of search engines
  • backlinks you have to your website
  • content that exists on your website
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Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.

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True or false? When possible, you should try and use extensive vocabulary in your writing.

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Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.

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