If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?
- Lifecycle stage
- Contact property
- Buyer’s journey
- Buyer persona
- Before emailing any contacts in your database, what question do you need to ask yourself or your team?
- To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?