HubSpot Inbound Marketing Optimization

Rachel works for a marketing agency and is designing a new website for a client. She’s trying to create the site navigation, but is having trouble figuring out which items to include and where to place them. How should Rachel start tackling this problem?

  • Perform an open card sort with a group of users.
  • Conduct usability testing with a mockup of the website.
  • Ask the client how they think the navigation should be structured.
  • Copy the navigation menu from a similar website.
Download HubSpot Inbound Marketing Optimization Answers

Leave a Reply

Your email address will not be published. Required fields are marked *