What are the two buckets that your post-send metrics fall into?
- Segmented and non-segmented
- Opened and clicked
- Positive and negative
- Engaged and did not engage
- True or false? Any email marketing vendor of value will not allow you to send to a purchased list.
- True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.