What helps to ensure you deliver the right email to the right person?
- Buyer personas
- Segmentation
- Buyer’s journey
- Contact properties
- True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.
- Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.