When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
- Verifiable permission
- Email address
- Email domain
- Verifiable business name
- True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
- When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?