When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
- Setting goals
- Creating content
- Selecting personas
- Identifying the timeline
- Measuring and improving.
- When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
- What is the the last step of running effective lead nurturing campaigns?