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Google Analytics Certification

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

August 25, 2022 Roger Johnson

First click
Last click
Time decay
Data-driven

Download Google Analytics Certification Answers

You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

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