Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?
- Conversion modeling
- Conversion window
- Conversion paths
- Conversion events
- Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
- You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?