Which of the following is a best practice when implementing an experiment?
- Start with multiple hypotheses.
- Assign two campaigns to each experiment arm.
- Test one variable for each experiment.
- Divide your audience into as many arms as possible.
- You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
- Which action should you take if your goal is to optimize display campaigns before increasing budgets?