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You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

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You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

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If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

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