What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
- Conversion lift can be used.
- Viewable CPM can be used.
- Smart Bidding can be used.
- Marketing mix model can be used.
- Which of the following can be used to describe enhanced conversions for leads?
- In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?