Google Ads Creative Certification

Replace assets that have a low performance label in the asset report. Replace all the assets at once so they

It automatically replaces images that are underperforming. It provides insight into how the ad has historically performed so you can

Convey messages about the many ways this product solves a customer problem. Show diverse characters representative of your customers. Avoid

It can replace other locations in the campaign’s ad copy to “Ohio.” It can personalize the headline to an audience’s

By using a call-to-action (CTA) By using audio By using color By using supers

Focus on people to get the product noticed. Set the context and include a clear call-to-action. Include a clear call-to-action

5 20 8 10

Introduce the product or problem, then folllow up with a relevant call-to-action. Provide multiple options for how viewers can take

Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

Location insertion Keyword insertion Countdown customizer Dynamic customizer