You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?
- By using a call-to-action (CTA)
- By using audio
- By using color
- By using supers
- You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
- You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?