What are the key elements of Google’s ABCDs of effective creative?
Audience, Branding, Creativity, Direction Attention, Branding, Connection, Direction Attention, Branding, Creativity, Direction Attraction, Branding, Connection, Direction
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Google Ads Creative Certification
You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to acheive this?
Test multiple creatives against one important audience segment. Test the same creative against two important audience segments. Test multiple creatives
Read MoreHow frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?
Daily Bi-weekly Monthly Quarterly
Read MoreWhich of the following asset types would not be accepted for an app campaign?
Website Video Image HTML5
Read MoreYou work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?
Include a clear call-to-action with minimal audio to avoid overwhelming viewers. Focus on people to get the product noticed. Focus
Read MoreYou’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
Use tightly framed product shots with audio brand mentions. Set up the problem the product solves and include a brand
Read MoreYou’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
Brand only at the beginning and end of the ad. Brand often, especially in the last five seconds. Brand often,
Read MoreYou’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?
Call now Learn more Check us out Book now
Read MoreWhen implementing an experiment, which of the following is a best practice?
Divide your audience into as many arms as possible. Start with multiple hypotheses. Test one variable for each experiment. Assign
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