Google Ads Measurement

The attribution report doesn’t include website conversions. The attribution report doesn’t include app conversions. The attribution report doesn’t include phone

Unsolicited walk-ins Pageviews Directory referrals Subscription sign-ups

Media Mix Targeting Bidding Creative

Location extensions can provide a messaging button that nearby potential customers can use for inquiries. Location extensions replace traditional ads

Link your Google Firebase account with Google Analytics Make Google Firebase your attribution provider Insert a required JavaScript code onto

1. Allows you to bid based on a target return on ad spend 2. Uses advanced machine learning to automatically

Media mixed model Machine learning Cross-channel Attribution

1. Link your Firebase account to your Google Ads account. 2. Select Conversions in Google Ads. 3. Select app installs

1. Select the specific conversion action in Google Ads. 2. Copy the code snippet/conversion tag generated. 3. Add the conversion

Select conversion in Google Ads, and select Firebase app conversions. Assign your Google account as a Firebase Admin in Firebase.