Measuring conversion actions can help you better understand how users connect with your brand. Which are two conversion actions you can measure? (Choose two.)
- Unsolicited walk-ins
- Pageviews
- Directory referrals
- Subscription sign-ups
- Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?
- Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?