You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.

1. Allows you to bid based on a target return on ad spend
2. Uses advanced machine learning to automatically optimize bids
3. Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget
4. Helps you get more conversions by automatically modifying your manual bids already set
• Maximize Conversions Bidding (2)
• Enhanced CPC (4)
• Target ROAS Bidding (1)
• Maximize Click (3)

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