What are two best practices for creating ads? (Choose two.)
Optimize the campaign’s ad rotation for clicks or conversion actions. Implement one ad per ad group per keyword for a
Read moreGoogle Ads Search Certification
A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?
Users will be able to see the company’s Search ads while browsing other websites. The company’s Search ads will be
Read moreWhat’s a benefit of using Customer Match audience solutions?
Connecting with new prospective users whose interests align with your product Using your first-party data to reconnect with previous customers
Read moreA marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?
Maximize conversions Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Target impression share
Read moreMatch each Search Audience solution with the benefit that it can bring to your campaigns.
1. Detailed Demographics 2. In-Market Audiences 3. Customer Match 4. Remarketing Lists for Search Ads • Drive consideration among people
Read moreA retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)
The manager can serve on new, relevant queries. The manager won’t need to use keywords when on the broad-match setting.
Read moreA marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
An increase in online sales through the store’s website More customers learning about the store’s products on the website
Read moreAn Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?
By comparing the company’s current sales to the company’s historic sales data By comparing the company’s website to the websites
Read moreWhich recommendation is a best practice for effectively using Performance Planner?
Set bids and budgets by using last click conversions. Use Performance Planner on an annual basis to forecast the impact
Read moreWhat’s a benefit of using the sitelink extension?
Users can go directly to the website’s homepage. Users can more easily call your business. Users can download the app
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