Match each Search Audience solution with the benefit that it can bring to your campaigns.

1. Detailed Demographics
2. In-Market Audiences
3. Customer Match
4. Remarketing Lists for Search Ads

• Drive consideration among people who are actively researching the products or services you offer. (2)
• Reach people based on the likelihood of their marital status, education, parenting stage, and home ownership status. (1)
• Reach people who visited your website in the past. (4)
• Upload your customer data into Google Ads and connect with these audiences. (3)

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