What is A/B testing?
A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey
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HubSpot Inbound Marketing Certification
How do you develop an effective content distribution strategy?
Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Select one distribution
Read MoreWhich of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the question.
A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with A YouTube video
Read MoreYou are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation
Read MoreWhen is an appropriate time to conduct a buyer persona interview?
When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went through
Read MoreThe following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
Measurable Attainable Relevant Time-bound
Read MoreWhat question can help define your awareness stage?
How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? What criteria do
Read MoreIf you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?
Run focus groups. Tap into audience insight tools. Review your analytics. Conduct one-on-one interviews.
Read MoreNoticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?
Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use
Read MoreHow can you refine your content distribution strategy?
Set a content distribution goal. Identify your audience’s preferred channels. Run tests for new marketing channels. Align your strategy with
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