Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

1. Increase sales of high-heeled shoes by 10% this year
2. Increase of 10% in number of full video ad views on YouTube
3. Increase online orders by 5% this quarter
4. Increase of 20% in response rate to Google Search Ads for high heels
• Metric (2)
• KPI (1)
• Metric (4)
• KPI (3)

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