How does Google Display ads grow marketing results for advertisers?

  • It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
  • It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
  • It determines a user’s primary marketing objective and enables the features that will best achieve it.
  • It harnesses a multitude of signals to place ads against the most relevant content.
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